Instagram Reels: What Marketers Need to Know

Want to create engaging short-form video on Instagram? Have you heard about Instagram Reels? In this article, you’ll discover what Instagram Reels is, learn how to create a reel on Instagram, and discover how to use Instagram Reels for business. What Is Instagram Reels? Instagram Reels rolled out to the majority of users in August […] The post Instagram Reels: What Marketers Need to Know appeared first on Social Media Examiner | Social Media Marketing.

How to Use LinkedIn Lead Gen Form Ads

Want to capture more leads from LinkedIn? Are you using the right ad format and conversion objective to generate leads? In this article, you’ll learn how to set up and use a lead generation form in a Sponsored Content ad campaign on LinkedIn. You’ll also discover tips to optimize your lead gen form ads to […] The post How to Use LinkedIn Lead Gen Form Ads appeared first on Social Media Examiner | Social Media Marketing.

Apps for Instagram Stories Video Editing

Want more editing options for your Instagram Stories video? Looking for apps to edit and produce creative Instagram Stories video? In this article, you’ll discover how to change the playback speed of your video, add transitions between clips, apply effect filters, change the aspect ratio, and more. You’ll also find out how to quickly format […] The post Apps for Instagram Stories Video Editing appeared first on Social Media Examiner | Social Media Marketing.

How to Tag and Manage Instagram Branded Content

Want to partner with influencers and brands to create content on Instagram? Wondering how to best manage and assess your influencer marketing campaigns on Instagram? In this article, you’ll learn the difference between branded content and sponsored posts, how to manage and analyze the partnerships with brands or creators you work with, and how to […] The post How to Tag and Manage Instagram Branded Content appeared first on Social Media Examiner | Social Media Marketing.

How to Create a Facebook Organic Sales Funnel

Want to attract and convert more people without Facebook ads? Looking for tips to develop an organic Facebook funnel? In this article, you’ll learn how to model an effective sales funnel with organic Facebook content. #1: Leverage Existing Facebook Audience Engagement to Create Awareness With New Prospects Back in the good old days when organic […] The post How to Create a Facebook Organic Sales Funnel appeared first on Social Media Examiner | Social Media Marketing.

How to Create LinkedIn Videos That Work

Want to use more video in your LinkedIn marketing? Wondering what kind of LinkedIn video to create? In this article, you’ll discover how to produce LinkedIn video that connects with your audience. #1: Begin With a Video Content Audit Research shows that expertise and competence are two of the critical components people require to trust a brand, […] The post How to Create LinkedIn Videos That Work appeared first on Social Media Examiner | Social Media Marketing.

Visual Design for Non-Designers

Want to create better visuals for your marketing? Looking for tools and tips to help you easily create visual content? To explore visual design for non-designers, I interview Donna Moritz on the Social Media Marketing Podcast. Donna is a visual content strategist and founder of Socially Sorted. Her course is Visual Content Made Easy. Donna […] The post Visual Design for Non-Designers appeared first on Social Media Examiner | Social Media Marketing.

How to Build Your Brand on YouTube

Want to do more with YouTube? Wondering how to compete with established YouTube channels? To explore how to build a brand on YouTube, I interview Salma Jafri on the Social Media Marketing Podcast. Salma is a video strategist and YouTube coach who specializes in helping other coaches, solopreneurs, and consultants develop their brand with video […] The post How to Build Your Brand on YouTube appeared first on Social Media Examiner | Social Media Marketing.

How to Use Facebook Groups to Keep Customers: 5 Ways

Looking for a way to increase customer retention? Are your customers using Facebook? In this article, you’ll discover how to strategically use a Facebook group to nurture customer relationships. Why Repeat Customers Are the Most Valuable Customers Attracting new customers for your business can be a costly exercise, but once you’ve converted them, they become […] The post How to Use Facebook Groups to Keep Customers: 5 Ways appeared first on Social Media Examiner | Social Media Marketing.

How to Manage Instagram From Your Computer

Finding it hard to manage Instagram from your mobile device? Have you considered moving your workflow to the desktop version of Instagram? In this article, you’ll discover how to navigate and use the desktop version of Instagram for your marketing activities. To learn how to manage Instagram from your computer, read the article below for […] The post How to Manage Instagram From Your Computer appeared first on Social Media Examiner | Social Media Marketing.

3 New LinkedIn Company Page Features for Marketers

Is your business on LinkedIn? Are you taking advantage of all of the features on your LinkedIn company page? In this article, you’ll discover three new LinkedIn company page features to help you prospect, market, and communicate more effectively. #1: Download LinkedIn Company Page Followers Details via Followers Analytics Businesses use LinkedIn company pages to […] The post 3 New LinkedIn Company Page Features for Marketers appeared first on Social Media Examiner | Social Media Marketing.

How to Use User-Generated Content on Instagram

Want to share your customers’ posts on Instagram? Wondering how to find and use their content without breaking Instagram’s Terms of Service? In this article, you’ll learn how to encourage people to create user-generated content (UGC), how to find UGC, and how to legally share it. To learn how to use user-generated content on Instagram, […] The post How to Use User-Generated Content on Instagram appeared first on Social Media Examiner | Social Media Marketing.

9 Ways to Improve Your Marketing on LinkedIn

Wondering how to get more out of LinkedIn? Are you using LinkedIn effectively? In this article, you’ll discover nine LinkedIn ideas to improve your networking and marketing. #1: Maintain Top-of-Mind Awareness With 1st-Level LinkedIn Connections Every update you see in the LinkedIn feed is an opportunity to understand what the people and businesses you follow […] The post 9 Ways to Improve Your Marketing on LinkedIn appeared first on Social Media Examiner | Social Media Marketing.

How to Use Visual Storytelling in Your Marketing: 5 Ways

Want a deeper connection with your audience? Have you considered communicating stories visually in your marketing? In this article, you’ll discover five ways to use visual content to tell stories that engage your audience. What Is Visual Storytelling? It’s common knowledge among psychologists, visual marketers, and behavioral specialists that around 93% of communication is nonverbal, hence […] The post How to Use Visual Storytelling in Your Marketing: 5 Ways appeared first on Social Media Examiner | Social Media Marketing.

How to Get More Instagram Traffic

Want to drive more traffic to your site from Instagram? Are you using all of the options available on Instagram? In this article, you’ll discover four places to drop your links on Instagram and discover pro tips and tricks to optimize your links for clicks. You’ll also find a valuable hack to bypass the link […] The post How to Get More Instagram Traffic appeared first on Social Media Examiner | Social Media Marketing.